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Iconic Coca-Cola Red Cans Turn Arctic White

Next month, white will be the new red. Coca-Cola and World Wildlife Fund (WWF) are joining forces in a bold new campaign to help protect the polar bear’s Arctic home. For the first time ever, Coca-Cola is turning its iconic red cans white in celebration of the polar bear and committing up to $3 million to WWF’s polar bear conservation efforts. The Company is also asking fans in the U.S. to join the “Arctic Home” campaign by texting donations. Read more: http://www.thecoca-colacompany.com/dynamic/press_center/2011/10/iconic-coca-cola-red-cans-turn-arctic-white.html

287 notes
Posted on Tuesday, 25 October
Tagged as: Coca-Cola   WWF   Polar Bear  

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   French words? And unit...measurement? I wonder if this...US...

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    Awesome! Great move by Coca-Cola!

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    JOSEE. HAVE YOU NOT BEEN. TO MY HOUSE. MY MOM HAS IT. I will save you a can.

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